Skip Ribbon Commands
Skip to main content

SharePoint Custom Branding Capabilities

Date: 4/26/2011 | Contributor: Adam Krueger | Keywords: SharePoint Branding; SharePoint Design; Portal Skinning; Portal look and feel; SharePoint Look and Feel Changes

Branding is essential for any website and our SharePoint Branding Services will transform SharePoint into a personal environment that captures your company’s unique look and feel.

A corporate website or intranet sets design precedence, establishes and solidifies brand.  Many corporations have branding assets in place at the time of SharePoint implementation and these assets often provide a guideline or standard for future marketing collateral. Our User Experience Team is versed in integrating new designs with pre-existing parameters. Additionally, while designing a SharePoint portal, we put a parallel effort into articulating brand colors, fonts, and layouts, as well as building a pool of appropriate, royalty-free photography.  Due to the reusability of Cascading Style Sheets (CSS), the groundwork for future projects can be laid within this initial CSS and as a result the work can be leveraged in future projects.

What benefits will your organization see by custom branding its SharePoint site?

  • Increased Adoption
  • Increased usability and decreased support demands
  • Continuity within corporate brand and style guides
  • Enhance Site Stickiness

Redesigning and branding SharePoint doesn’t simply mean giving it a facelift. It means designing the user’s experience: ensuring that navigation, page layout and site structure are intuitive. It also means understanding how to get the most out of SharePoint’s web parts and how to seamlessly integrate technologies such as Silverlight and JQUERY.

Learn about our user experience and branding process


About the authors: